Select one of your favorite brands that is involved in licensing Research Paper

Select one of your favorite brands that is involved in licensing. Write one page on why or why not it works for the brand - Research Paper Example 529). Acne Studios is a part of the Creative Collective Acne. The Studio was founded in the year 1996 in Stockholm, Sweden. Acne Studios is a fashion manufacturing brand that designs fashion apparels and jeans. The operations of Acne Studio are not only limited to Sweden. In fact, the operations are expanded across the world. In order to expand its operations, the company relies on licensing agreements. With the help of licensing agreements, the company has successfully expanded its operations in Europe and Asia. The Swedish company is also planning to expand its business in London, Paris, and Japan. The effectiveness of licensing for Acne Studios can be realized from the fact the company has successfully expanded its operations in 35 locations with the help of licensing agreements (Okonkwo pp. 353). Under the licensing agreement, the company sells its licenses to other companies. Those companies use the brand, design, and IP of the parent company. The licenses can be sold to several companies in the same market. The licensing agreements have also allowed Acne Studios to exercise control over how the brand is used. This has allowed the company to maintain the standard of its products (Okonkwo pp. 353). Hagedoorn, J., S. Lorenz-Orlean, and H. van Kranenburg. â€Å"Inter-firm Technology Transfer: Partnership-embedded Licensing or Standard Licensing Agreements?† Industrial and Corporate Change 18.3 (2008):